Measure your app performance using the dashboards to track app install, un-installs and how overall how your app is performing.
Measure on a daily basis how popular your app is in both the IOS and Android app stores. Track how many installs, uninstalls, reviews your app has had and what position you are in the app store charts.
Having an app is great but understanding how engaged your customers with is a whole new level. Use the analytics to see what customers are engaging with, how long they are engaged for and how often they come back.
Measure how many customers are subscribed to your messaging so you know exactly who you can target with your messaging.
Measure and monitor how your community is performing from understanding which pieces of content are resonating with customers to which community members are the most active. Understanding engagement is vital for success to any brand who is building a community.
Measure every piece of content within your community from articles, posts, comments and likes. See what content works, and what content doesn’t, see what content works with different segments of your audience. Using TNL, brands can learn what resonates with customers and tailor their strategy to suit.
Its not enough to measure simply views anymore, brands need to be able to measure how engaged a member of their community is, knowing what levers to pull to drive actions. With community engagement in TNL, learn exactly who in the community is influential, how customers engage with content and form a kick ass community plan around it.
sing community conversion metrics, see how likely a customer is likely to purchase based on their intent. Measure their engagement, what individual customers resonate with and then tailor the platform to ensure that you maximise the chance of the customer converting to purchase.
All good eCommerce platforms need analytics. Use the advanced analytics from TNL to understand exactly how your mobile ecommerce store is performing and what tweeks to make to improve conversion.
Get a 360 view of all revenue that goes through your mobile app. Know exactly how many and how much was transacted at any point in time.
TNL makes it easy to understand whether revenue is coming from existing web customers that have converted to the app or whether it is from net new customers
TNL tracks cart conversion, checkout initialisation conversion rates and checkout completion rates giving you a full picture of exactly what is working within your mobile ecommerce store.